Kuuki is an art, design, and media production collective directed by Gavin Sade and Priscilla Bracks.

Based on the Japanese concept of kuuki which considers things we take for granted, but cannot live without, Priscilla and Gavin seek to create things which enable people to experience, express and benefit from their creativity.

Our name reflects our philosophy. Kuuki is a Japanese word, written as either 空気 in Kanji or くうき Hiragana, and like all words there are different usages, meanings and a rich etymological origin.

The kanji for Kuuki is composed of two symbols in kanji, 空 kuu and 気 ki (chi) . The kun-reading (Japanese) of the first kanji kuu, - means empty or sky, whist its on-reading (Chinese) means style. The second kanji ki, relates to spirit, energy and Chi/Qi.

Our name therefore highlights a unique sense of style, energy and spirit we bring to our work. It also reminds us that there is far more to our world than what we can immediately perceive - and it is from this that we draw inspiration for our creative work.

In Japanese kuuki also means air or atmosphere and is used colloquially in phrases such as kuuki o yomu which literally means read the air, but can be interpreted as understanding without explicit informaiton or the unspoken mood or feelings, or the air or atmosphere of a situation, relationship or interaction.

Kuuki is also used to refer to "the things we take for granted, but can't live with out", and for us this is one of it's most important meanings, because we believe that some of those things taken for granted, are art and creativity...

Kuuki is a creative media, art, design group, whose projects include commissioned artworks, art installations for permanent or temporary display, interactive and educational exhibits for galleries and museums, permanent and ephemeral public art, photography, graphic design, web design and writing.

Kuuki also offers a range of other creative services, including comprehensive project management, comprised of administration, contracts, costing management, conceptual development, materials research, art direction, production in media such as cell animation, photography, sculpture, sound & music, painting, mixed media installations, web sites, interactive computational media, video, installation of finished works. Selected services can also be provided within the context of a larger multi-team project.

Kuuki is available to undertake consulting and research projects in areas such as creative application of materials, art collection management and curatorship, museum practices, interaction design, and business/markets within the cultural sector.

contact us if you would like to know more.